Assignment 1
Case analysis (3000 words)

Design Strategy at Samsung Electronics: Becoming a Top-Tier Company
Detail your analysis in 3000 words for this question.

Question
Explain the details for the role of Design Management in Samsung business operations. Highlight strengths and weaknesses of Samsung design strategy. Support your analysis with secondary data about the business and relevant academic theories.

Structure
1. Front cover with visuals
2. Executive summary
3. Contents
4. Analysis for the question
5. Details of discussion
6. Conclusion and recommendations
7. References (additional words)
8. Appendices (additional words)
– Samsung financial analysis
– Samsung competitors analysis
– Samsung brand analysis