Marketing and the Virtual Marketplace

One way e-businesses can differentiate their business is by providing benefits to the customer. One important aspect is customer service, such as FAQ or one-click shopping cart. Markets see the value of customer relationship management (CRM). The goal is to maintain a long-term relationship with the customers. In 800-1250 words, explain the importance of customer service and customer support in an e-business and discuss some of the strategies businesses can use in creating customer service, customer support levels and customer relationship management. Points to consider include the following: * The life time value of a customer * FAQ’s * Tailor programs * Customization * Handling returns * Shopping cart * Ease of use * Security * Call centers * 24/7/365 feedback Adhere to APA formatting and reference guidelines when writing your response. Additionally, your response should be free of grammatical errors, use complete sentences, and give specific details to support statements.

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