Montreaux Chocolate USA

Using the forecast model for the healthy dark chocolate product with fruit tested in the BASES II test in August 2012, what is your forecast of the demand for the chocolate product?
Hints:
o The necessary data is contained in Exhibit 5
o Conduct a sensitivity analysis by using the facts provided regarding consumer awareness, ACV and repeat rates for mediocre, average, and excellent products
o The Excel supplement provided with the case should prove useful

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