Approximately 1,000 words in length, due at the end of the third week (by 11:59pm on Sunday March 10th).
You will make 2-3 recommendations using course material (from lectures & reading) which could be used to improve communication in the organization featured in the case.
You will explain why your recommendations will work and provide a conclusion for your analysis.
Imagine that you work for Google (GOOG) and have been asked by senior management to read this document
that talks about important changes at Microsoft (MSFT) and Apple (AAPL), two large competitors.
Prepare a brief on strengths and weaknesses of the culture at your competitors, making suggestions for
elements that Google could adopt and making them aware of elements they should specifically avoid.
Please integrate insights from the Keyton text as well as any outside sources you may choose to consult.
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