During a summer trip touring the United States with your college friend Roberto, you fall in love with the many flavors of American foods. One however, is so delicious that you simply cannot get it out of your mind – ice cream. After eating ice cream everydaywhile touring the U.S., you and your friend decide to open an ice cream business as soon as you graduate from college with your degree in business administration.You have even come up with a name for your small ice cream business –“The Laughing Cow Creamery”. Roberto, who is quite an artist, draws a logo of a cow smiling. He copies it from a cheese package his mother has in the refrigerator.For this assignment, tell meWhat form of business organization will best protect you when you start your ice cream store and why?Are there any intellectual property protections you should take for your business name and logo? What are they and why? How do you know if you can use this name and logo?Are there any food laws must you comply with regarding the manufacture of ice cream in the US? What are they? ( summarize in two- three paragraphs please )You need some money to get started and after some preliminary study at the US Small Business Administration site, you see one of the first steps in starting a business is to develop a comprehensive business plan. This step is vital in laying out a strategy for success and in acquiring funding for the business. After reviewing the basics of the business plans at the US Small Business Administration site ( HYPERLINK \”http://www.sba.gov\” www.sba.gov) to get started, you work with Roberto and develop the two- three paragraph Company of your business. (Do only a company description- no other elements of a business plan are requested here)As the SBA site says: “This section of your business plan provides a high-level review of the different elements of your business. This is akin to an extended elevator pitch and can help readers and potential investors quickly understand the goal of your business and its unique proposition. Your company description assignment is to give you an overview of how crucial a business plan is to successful financing and introducing you to the many resources at the Small Business Administration site for entrepreneurs.What to Include in Your Company Describe the nature of your business and list the marketplace needs that you are trying to satisfy.Explain how your products and services meet these needs.List the specific consumers that your company will serve.Explain the competitive advantages that you believe will make your business a success such as your location, expert personnel, or ability to bring value to your customers.Ok, there are four elements to this research assignment. Each is worth 25 points. You may simply list answers to all four sections.List any web sites used.Your paper should be no more than three pages in length.
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