Vintage Ads

Essay 1: Rhetorical Analysis Draft

This week, you will be working on the rough draft of the rhetorical analysis.  You will submit the rough draft this week to the Dropbox for your professor to grade.

You will write an analysis of an advertisement.  First, read this week’s lecture. Then go to the search engine of your choice and search for this phrase:  “vintage ads”  Include the quotation marks to search for exactly that phrase.

Choose a vintage ad that you can analyze based on its rhetorical appeals (ethos, logos, pathos).  One thing:  Please make sure that your chosen ad is appropriate for classroom use and the workplace.

At the end of your essay, copy/paste the URL or website address for your ad–it will begin with http://  Include it so your instructor can see the ad, too.

Give examples of the rhetorical appeals (ethos, logos, or pathos) in the advertisement.  Pages 182-184 from your text might also be helpful as you begin working on this assignment.

You have a rough draft of this essay due at the end of this week to the Dropbox; the final draft of this paper is due at the end of Week 2 to the Dropbox.

Successful drafts will:

Be focused on analysis.
Be between 1-2 pages in length.
Contain a well-crafted thesis statement appropriate for the essay’s purpose.
Follow APA formatting rules for the look of the paper, as identified in the APA sample paper in the Doc Sharing tab above or through this tutorial: APA Tutorial. Include a title page, running heads, and page numbers–don’t include the References page. Instead, include the URL (http:// website address) for your ad at the end of your essay.
Be typed and submitted as a Microsoft Word 2010 document (.docx), double-spaced, 12-pt font.

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