My major is tourism management. The direction of my dissertation is branding a destination.Since China has become the major outbound source market of the world, the spending power and stay duration of Chinese tourists was far less than expected according to the French Riviera tourism bureau.The bureau is beginning to focus on Chinese market. Studying how to attract more Chinese tourists and to develop travel attractions of them in French Riviera will be my goals.So my literature review will be based on Chinese tourists behavior and the marketing of French Riviera.
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