This assignment will assess the Marketing Mix of an International Organization. – What are the basic product benefits, brand name, warranty, service, or innovative qualities? – Currency exchange, any planned discounts during the year, method of payment accepted, or e-marketing (if applicable). – Advertising, sales promotion, public relations, personal selling, etc… – Market entry method, channels of distribution, and channel cooperation.These are just a few examples of the endless amounts of resources and data you can find online. You are not limited to just these examples. If you have others, please share with the group.
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