Your manager has arranged for you to join the corporate communications team to work on a projext regarding emirates airline comumication mix. You will need to work together to analyze emirates airlines current comumication mix for the coming period which will be implemented from 1 june 2016 you have beed asked to present your analysis and ideas in a meeting scheduled for the 4th may 2016 # you should examine the existing comumication mix you will need to examine in detail all the communications promotional activity currently undertaken by emirates airlines this should include (advertising , personal selling sales promotion , social media, publicity, cinema advertising, outdor advertising, exhibitions, public relationship, sponsorship )and ony other form of comumication # indentify the target market ( look who they are targeting( Make reccomendations with justification for a mew and improved comumication mix ( your recommendations should include costings and a 12 month implementation plan and the communication mix should be fully integrated and appropriate for the target market ( you should present a portfolio of evidence at the meeting to include the 12 month implementation plan and your costing information )
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