The research question is whether this is a customer service problem and what, if anything, should the marketing vice president do about it.
Write a 4 Page paper in APA format. Below is a recommended outline.
1. Introduction
a. Purpose of paper
b. Overview of paper
2. Body
a. Is this a customer service problem? Why or why not?
b. In the case is the statement, “The factory distributors in these few cities indicated that they, not Handy Andy, Inc., stood behind the one-year warranty.” Is this a problem for Handy Andy? Why or why not?
c. Assume that the situation described in question 7 (see case study) is a problem. How should the marketing vice president deal with it?
4. Conclusion, Lessons Learned and Recommendations
NB: Writer to follow APA style and answer all questions in the Body (a, b, c).
NB: Textbook References should include: Contemporary Logistics, Tenth Edition, ISBN: 1-25-677441-3, eText: ISBN-10 0-13-611076-2, ISBN-13 978-0-13-611076-7
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