Project description
When selecting marketing and communication techniques, health care organizations must carefully examine their consumer populations, as not all techniques are effective for all consumers. Depending on the product, organizations might even choose two or three different techniques in an effort to reach multiple consumer segments. For this Assignment, you examine the consumer populations of your organization and create an advertisement using marketing and communication techniques appropriate for your consumers.
To prepare:
Select a health care product to market within a healthcare organization.
Identify the consumer population of your organization, including general and business consumer.
Consider traditional and/or contemporary marketing techniques that may be appropriate for your consumer population (i.e., flyer)
With the marketing technique you select in mind, consider how you might create an advertisement to market the health care product and what communication techniques might be appropriate for your population.
The Assignment
Write a 2-page brief that addresses the following:
Describe the health care product you selected.
Analyze the consumer population of your health care organization.
Recommend a marketing technique that is appropriate for your consumer population (i.e. flyer). Include why you selected this technique and how you will use it to market the product you selected.
Recommend one or two communication techniques that are appropriate for the consumer population.
Then, create an advertisement using the marketing technique you selected. Be sure to utilize communication techniques that would be appropriate for the consumer population you identified.
Please Note: I will create the advertisement. Thank you
Instruction files
rubric.doc(67,50 KiB)
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breast_cancer.pptx (43,61 KiB)
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Old files
04.1.doc(122,00 KiB)
Hello, Thank you for the paper. Unfortunately, I can not use the advertisement attached to the paper because it\’s from the internet. I need a new on created from scratch. Also, I need 5 peer reviewed articles to be added to the paper. Lastly, I am unsure of the \’product\’ you marketing in the paper. Please take a second look. Thank you.
04.1.doc(122,00 KiB)
Thank you for the paper. Unfortunately, I can not use the advertisement attached to the paper because it\’s from the internet. I need a new on created from scratch. Also, I need 5 peer reviewed articles to be added to the paper. Lastly, I am unsure of the \’product\’ you marketing in the paper. Please take a second look.
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