Zipcar is a highly successful new company specializing in a brand new model for automobile rental services, which allows their customers long-term and flexible access to shared vehicles on a daily or hourly basis. Zipcar\’s innovative model allows those who sign up for their membership services to share cars with other members on a flexible basis, creating a cost effective alternative to car ownership. Since its founding in 2000, it has grown to become a major player in the U.S. automobile rental market and has expanded internationally to Canada, the U.K., Spain, and Austria and offers rental services to almost one million customers.
Before writing your paper, make sure to carefully review the concepts of target markets and market selection from de Kluyver (2012) as well as the discussion of advantages and disadvantages of different foreign entry mode decisions in Carpenter and Dunung (2012) and Rajagopal (2009). Once you have finished reviewing the basic concepts of this module, read the following two articles and do some of your own additional research on Zipcar:
Now suppose you have been hired by Zipcar to come up with an international strategic plan. Write a four to five page strategic plan for Zipcar that addresses the following issues:
1.What country or countries should Zipcar enter next beyond the five countries they already operate in? Explain your reasoning for this selection based on criteria from the background materials including de Kluyver (2012).
2.What mode of entry should Zipcar use to enter this country or countries that you chose? For example, should they use a joint venture, franchising, a greenfield strategy, etc.? Refer to the concepts from Carpenter and Dunung (2012) and Rajagopal (2009) in your answer.
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Added on 22.09.2016 02:56
include page numbers with in-text citations, don\\\”t forget intro and conclusion. label question 1 and question 2. There are 3 references for zipcars and 3 references for background readings, one is pdf labeled chap 6, the other 2 are in a msg to a writer with the link provided.
Instruction files
robin_chase.pdf(673,84 KiB)
rajagopal_chap_6.pdf(200,34 KiB)
zipcar_austria.pdf(158,56 KiB)
zipcar_expands.pdf(159,90 KiB)
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