Research your assigned platform for social media advertising.

For this assignment you will be using the article on social media advertising found on this link http://www.forbes.com/sites/daviatemin/2013/12/03/dont-waste-money-make-your-social-media-advertising-smarter-more-original-more-effective/2/
The team assignments are as follows:
1 & 2 Use of Hashtags
3 & 4 Use of Content and Gamification
5 & 6 Use of Mobile Optimization Content
7 & 8 Use of Viral Content
9 Use of Real Time Content
****I am in-group 6 so we will be focusing on Mobile Optimization Content
The assignment:
1) Research your assigned platform for social media advertising to determine the current best practices, effective execution critieria and measurement standards.
2) share your findings from #1.
3) Pick two of the examples from the article and thoroughly critique each of them based on your findings in #1 and the non graphic design critique categories used in the Ad Crits we did for the print advertisements.
Here is the critique criteria:
• Grabs attention? How?
• Is the ad simple to understand with a clear message?
• Is the benefit clearly presented? State the benefit?
• Is there a clear call to action? What is the call to action?
• Does the ad resonate with target audience? How?
• Does all content have a purpose?
• Is it persuasive & believable?
• Does the ad relate to target audience? Who is the audience? How?
Important!!!
1) A typed paper detailing your findings from #1 in the assignment. This paper should include all of your references.
3) A typed paper detailing your critique from #3 of the assignment.