Write a strength weakness opportunities threat analysis in essay format based on my business proposal.

make up the content that makes sense base on my business proposal

make at least 1,5 pages of essay

add information if needed to improve essay

SWOT Analysis Assignment
(Strengths, Weakness, Opportunities, Threats)

You are to look at the company/business that you are creating for your business plan and complete a SWOT analysis.

In order to do a SWOT analysis you will first have to have the background of your company/business. I would like you to provide some information about the background of your company/business (history, competitors, consumers, etc).

Then, you are to write a SWOT analysis (strengths, weaknesses, opportunities and threats). Thoroughly discuss each element and tell me why you think what you think.

*This exercise must be a minimum of 1.5 pages, double-spaced with one-inch margins on all four sides, in 12 point Times New Roman font.
This assignment must be typed and turned in by April 5, 2015 at 11:59 PM.
No late submissions

EXAMPLE: SWOT Analysis of Starbucks
Strengths
* Starbucks Corporation is a very profitable organization, earning in excess of $600 million in 2004.The company generated revenue of more than $5000 million in the same year.
* It is a global coffee brand built upon a reputation for fine products and services. It has almost 9000 cafes in almost 40 countries.
* Starbucks was one of the Fortune Top 100 Companies to Work For in 2005. The company is a respected employer that values its workforce.
* The organization has strong ethical values and an ethical mission statement as follows, ‘Starbucks is committed to a role of environmental leadership in all facets of our business.’

Weaknesses
* Starbucks has a reputation for new product development and creativity. However, they remain vulnerable to the possibility that their innovation may falter over time.
* The organization has a strong presence in the United States of America with more than three quarters of their cafes located in the home market. It is often argued that they need to look for a portfolio of countries, in order to spread business risk.
* The organization is dependant on a main competitive advantage, the retail of coffee. This could make them slow to diversify into other sectors should the need arise.

Opportunities
* In 2004 the company created a CD-burning service in their Santa Monica (California USA) cafe with Hewlett Packard, where customers create their own music CD.
* New products and services that can be retailed in their cafes, such as Fair Trade products.
* The company has the opportunity to expand its global operations. New markets for coffee such as India and the Pacific Rim nations are beginning to emerge.
* Co-branding with other manufacturers of food and drink, and brand franchising to manufacturers of other goods and services both have potential.

Threats
* Who knows if the market for coffee will grow and stay in favor with customers, or whether another type of beverage or leisure activity will replace coffee in the future?
* Starbucks are exposed to rises in the cost of coffee and dairy products.
* Since its conception in Pine Place Park, Seattle in 1971, Starbucks’ success has lead to the market entry of many competitors and copy cat brands that pose potential threats.