“The narrative approach emphasizs the way in which‘strategy practitioners’ both subjectively construct and are constructed by stories. This viewre cognizes that practitioners affirm their own identities, and assign subjective positions and roles to others through narrative sense making of their interactions, which includes that which is left unsaid and may be more important than that which is carefully articulated. At the same time,narrative sense making is , at least partly, structured by broade rnarratives within which the practitioners ’own positions are located. Understanding the role of narrative contributes to understanding how the over all thrustand direction of‘ organizing ’emerges, which may or may not be explicitly recognize da sa‘strategy.’This also includes making sense of the accumulation of economic value by the organization.
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