MINNESOTA MOTORS STRATEGIC PLAN

Requirements for Minnesota Motors Strategic Plan
I. Title Page
2. Table of Content
3. Overview of your approach
 How did you develop your overall strategy?
 What were your objectives?
 Did you focus on any market segments? Why or Why not?
 Did you ignore any market segments? Why or Why not?
 What did you do with the product positions over time?
 Did your strategic plan achieve your objective? Why or Why not?
4. Executive Summary
 In developing Business to Business Marketing Plans, you need to write 1 or 2 summary statements on how your decisions impacted upon each of the following Business to Business topics.
o Customer Segmentation
o Customer Response to Marketing and Sales Effort
o Competitive landscape
o Evolution of Product Strategy
o Elements of Account Management
o Managing Prices
o Sales force expenditures
o Market Research, Integrated Communications and Process Improvement
o Channel Conflict and Discount Structure
o Customer Satisfaction
5. Methods of Analysis
Explain your understanding of SWOT Analysis, Gap Analysis and Scenario Planning
6 How to apply Methods of Analysis
o SWOT
 Detail analysis of the medical equipment/motor business to business market (competitive intelligence)
o Gap Analysis
 Utilizing changes in your input decisions from Rounds 2, 3, and 4, calculate and show how gaps were increased or decrease in your decisions. If you were fired as a manager, explain why? What barriers caused you to “get fired”? How did changes in your input decisions change your rankings?
 You MUST include your input decisions as a Table ordered by Rounds
 You MUST include your results as a Table ordered by Rounds
 And you must include input changes in Round 2,3,4 as a Table
 And you must include your results by Rounds 2,3,4 as a Table
o Scenario Analysis
 An in-depth view of the future (5-10) utilizing the macro environmental factors we discussed in class.

7. Business to Business Strategic Decisions
In this section, you now define your strategic decisions by Business to Business Marketing topic
1. Customer Segmentation
a. Who are MM’s Customers? How do their needs and expectations evolve? How do customer satisfaction and customer loyalty change over time?
2. Customer Response to Marketing and Sales Effort
a. What is the link between MM’s Marketing and Sale Effort and the customer response?
3. Competitive landscape
a. What is the competitive landscape in the simulation? Who is (are) competitor(s)? How do they behave when MM’s services or prices change?
4. Evolution of Product Strategy
a. How does the product strategy evolve over time vis-à-vis the customer needs and the competitive action?
5. Elements of Account Management
a. How do you balance efforts spent in acquiring and retaining customers?
6. Managing Prices
a. How do you manage prices? What do it take to justify price increases?
b. How does price flexibility affect the outcome?
7. Sales force expenditures
a. How do you manage your sales force expenditures/
8. Market Research, Integrated Communications and Process Improvement
a. How do investments in market research, integrated communications and manufacturing efficiencies impact MM’s performance?
9. Channel Conflict and Discount Structure
a. Did channel conflict figure at all into pricing decisions?
b. What Strategies work to minimize the damage of this conflict?
10. Customer Satisfaction
a. What does a focus on customer satisfaction illuminate and obscure in your marketing strategy?
b. How does marketing satisfaction relate to customer loyalty?
8. Conclusion
9. References
10 Power point