Identify a Charity, which raises its funds through voluntary donations and directly spends such on charitable works (eg Not a Grants making Trust). It must be registered with the England and Wales Charity Commission and have an income of over £1 million p.a. Identify its fundraising mix (the different sources of income) and, using academic and charity and sector reports, critically analyse its choice of fundraising. Make recommendations to the charity on how it might improve its fundraising mix.
This module is fundraising management, there are some lecture topic as follows maybe can help you arrange the essay.
Developing a Fundraising Plan
Personal Giving (Recruitment and Development)
Personal Giving (Major Gifts + Legacy); Taxation
Corporate Support
Trusts and Bid writing
Events; lotteries and community fundraising
Sales
Public Funding – National Lottery
Managing Volunteers
Leadership and Fundraising
Social Media and fundraising
Legal and Ethical Issues
Suggested reading sources
Fundraising Management Sargeant, Adrian 2014 Routledge
Strategic Marketing for Nonprofit organisations. Kotler,P 2007
Charities Trading and the law Lloyd,S 2009
Funding from charitable trusts. Disability Alliance 2011
Charity Market Monitor Pharaoh, C 2011
Legacy Fundraising Wilberforce (Ed) (2010)
Directory of Grants Making Trusts DSC (2012)
Essential Volunteer Mgt McClurley,S (1998)
The Guide To Major Trusts DSC (2012)
Major Donor Fundraising Holman,M (2011)
Guide to UK Company Giving Lilya,D (2013)
Marketing Strategy for effective Fundraising Maple, P (2013)
UK Civil Society Almanac 2012
The complete Special Events Handbook (2009) P. Carter
Corporate Fundraising Morton,V DSC (2012)
Mintel
Electronic Resources
Fundraising, Principles and Practice Sargeant, Adrian and Sheng, J (Elec
Charity Commission Reports (Annual) (Elec)
International Journal of Nonprofit and Voluntary sector Marketing Wiley (online) Journal of Marketing Management
Last Completed Projects
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