Company Analysis Project
During the semester, we will choose a publicly traded company as a class and you will develop a business report about an aspect of the company, and you will write a one-page reflection on the project. Specifically, you will (with my help) develop a research question to answer about the company that combines your discipline/concentration with strategic management. To start, consider this question: What are the challenges or questions facing the profession for which you are preparing?
To complete the report, you will need to locate appropriate evidence that addresses the question, evaluate the evidence in relation to the questions context, and articulate conclusions that follow logically from your analysis. We will cover all of this in class.
Do not write an essay. This will be a business report, so use self-explanatory headings and sub-headings throughout, use short paragraphs and sentences, and use graphs, tables and annotations where necessary. Limited use of bullet-points is also acceptable as long as they add clarity to the report. Support your analysis with relevant literature. Do not merely restate the facts – support your arguments with calculations, charts, tables, or graphs showing your analysis, and by other reputable proof.
This is an individual assignment; therefore, you should complete it on your own. You may discuss your assignment with the instructors or other students, but your written report must be your work.
Treat this assignment as if you were a business consultant. Write your report for an executive audience. Use professional language and layout, highlight key points in an executive summary, be thorough in your analysis, justify your conclusions. Proofread your work. Check spelling, grammar, layout, coherence, sentence and paragraph structure, logical flow of argument. Imagine the CEO of the company will read your work.
Reflection. The final part of the report is a one-page reflection in which you should describe what you learned about your chosen profession from your fieldwork on the company.
Submission Requirements
• It should be no more than 10 pages long including references: 9 pages for the report, plus 1 page for the reflection.
• It should be double spaced (not 1.5), Calibri font size 11 or similar (this is the Microsoft Word default), with 1” margins, and prepared in Microsoft Word or other software that can be read by Word.
• Cite external sources appropriately.
• Submit the assignment as a single file via Blackboard.
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