Assignment 1: Business Plan Part I – Business Vision
Due Week 3 and worth 180 points
Note: Refer to scenarios and reading assignments from previous weeks to complete this assignment.
Imagine you are hired by a new start-up company. You are tasked to recognize and explore a new business opportunity of creating a new product or service for your company. As part of your new business vision, you will create a business plan describing all keys elements of the business opportunity which will ultimately be presented to an executive team in a venture capital group for possible funding and execution.
Part I of the business plan will describe your business vision you plan to undertake in your company.
Write a five to six (5-6) page in which you:
1. Compile a business vision about the type of product or service you think your company needs to develop. Next, describe the business values and corporate values that you want to create.
2. Determine the need for the new product or service. Next, provide an overview of the market you intend to enter, and defend why this market is ripe for the introduction of this product or service at this particular time.
3. Determine the type of business model you will use for your new business opportunity. Support your response.
4. Formulate a feasibility analysis, and determine whether the new product or service is feasible. Identify the roadblocks that you will likely face.
5. Evaluate the data from your analysis, considering the source and time period. Justify the future financial condition of your company.
6. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:
• • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
Important information for writing assignments
Please read this information on the use of headings with your writing assignments.
The following is important information pertaining to ALL writing assignments for this class.
1. Each assignment should contain headings that correspond to the specific objective which you are writing about per the grading rubric. These objectives are specified in the course assignment and the rubric. For example for assignment one the specific objectives/criteria of the assignment per the grading rubric are as follows:
• Compile a business vision about the type of product or service you think your company needs to develop. Next, describe the business values and corporate values that you want to create.
• Determine the need for the new product or service. Next, provide an overview of the market you intend to enter, and defend why this market is ripe for the introduction of this product or service at this particular time.
• Determine the type of business model you will use for your new business opportunity. Support your response.
• Formulate a feasibility analysis, and determine whether the new product or service is feasible. Identify the roadblocks that you will likely face.
• Evaluate the data from your analysis, considering the source and time period. Justify the future financial condition of your company
Your paper should contain headings which clearly identify each one of these requirements. You can use the objective word for word in your heading or you can paraphrase. For example instead of typing the whole first objective you might use “Business Vision and Values”.
Each heading/objective should appear in the same order as listed in the grading rubric. For example here are the objectives for the first assignment per the grading rubric:
• Compile a business vision about the type of product or service you think your company needs to develop. Next, describe the business values and corporate values that you want to create.
• Determine the need for the new product or service. Next, provide an overview of the market you intend to enter, and defend why this market is ripe for the introduction of this product or service at this particular time.
• Determine the type of business model you will use for your new business opportunity. Support your response.
• Formulate a feasibility analysis, and determine whether the new product or service is feasible. Identify the roadblocks that you will likely face.
• Evaluate the data from your analysis, considering the source and time period. Justify the future financial condition of your company
The first section of your paper will be the “Vision and Values”…the second section will be “Need for new product or service” and so on. When using this format do not number your headings.
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