A business Plan for New Look Mechanics and Technicians

A business Plan for New Look Mechanics and Technicians
Name:
Institution:

The main aim of this paper is to write a business plan for my hypothetical company. The paper will include a cost analysis file illustrating the risks and the costs intended for the functionality of the company. Any business requires strategy especially in the contemporary society characterized by rapid technological innovations and development. To own a business in such environment requires a plan. In short, a business plan refers to the thoughts, ideas and activities that you are intending to do presently and in future to ensure business success and sustainability. Additionally, a business plan should contain methods, techniques, strategy and guidelines on how you will do what you intend to do to achieve the major objectives and goals of the business. The following is the business plan for my hypothetical company;
Company Name: New Look Mechanics and Technicians
Mission Statement
Here at new look, our main aim and priority is becoming the leading mechanical and electrical services provider and flexibly a workshop in the entire Mary Lands area for a long period of time that will make us the leading mechanical and electrical industry. To do this, we aim at providing the highest quality services through effective performance modifications and other various services. Maximum customer satisfaction is our goal. To always provide services that will effectively meet the unique needs and requirements from our clients.
Being a professional and licensed mechanics and technicians company, we aim to make our customers happy in regard to product quality and service delivery efficiency. We also have a duty to ensure all our employees and the entire workforce is happy and comfortable working for the company. Offering bonuses for particular excellent performance alongside flexibility in the working hours will ensure trust and determination for our employees. We aim at maximum satisfaction of our suppliers through supply management techniques and strategies.
Competitive strategies
Our competitors have been in the market and business longer than us but we must set and maintain a high competitive ability for our success and sustainability. To ensure competitiveness, we will employ various strategies suitable for the desired level of competitive ability. The strategies include;
Advertising
According to the business research analysis results, we found that there are various advertising methods and strategies. However, there was a final decision that the following were suitable for New Look;
Website- we intend and aim to own a website because it will ensure we reach a large base of our target market. The website will contain information explaining in detail about our company and services. The content will include our future goals and mission statement. The prices, services, products and their categories will be available on the website. Additionally, the website will contain our bios on the electrics and mechanics, the contract numbers for our partners and also qualifications of our staff, among many other things. We will consider the best provider for our web costing in regard to quality and price. Advertising our business company on our website will enable us to reach more people hence increasing our target market. The usability, ease of access, readability and quality services from our website design will increase traffic resulting to increased number of customers in comparison to our competitors.
Using other websites for advertisements
We will use this strategy with an aim of making our company known alongside enlarging our target customer base. To market and advertise our products and services on other websites we will use links to our websites and banners containing our services. Using other websites will definitely give our competitors a challenge hence ensuring our business sustainability.
Advertising using Directories
Since New Look is a new company in the market, advertising ourselves in the Yellow pages will ensure that the company starts off as a mechanic business or service. Additionally, using Yellow pages will promote the essential niche side of the company business. However, the strategy is costly as compared to the others and therefore, there is need for consideration in regard to cost and efficiency in returns income.
Competitive prices
Our market and price research and analysis will help us come up with a price that will ensure we remain competitive as the best priority. The main aim is to increase the returns and revenue income and therefore, the final price decision will deliver the target.
Our products and services
Repair parts
New Look will provide essential and common repair parts for all the machinery and appliances.
Mechanic services
We will offer repair and all the mechanic related services for any type of machinery. However, we will major with motor machinery since the customer base is larger. We will have various garage facilities and also our customers can call us for our quick response service wherever they are.
Home and office electrical services
We will provide electrical services for repair, installation and maintenance of electrical systems in homes and organizations. We will provide our customers with electric equipments for replacement and installation of electric systems and appliances. Additionally, we will also offer electric services to our mechanic customers especially motor vehicle electric system repair, maintenance and installation.
Car wash services
Our garages will offer car wash services to our customers before or after the mechanic services.
Application of information technology
New Look is aimed to be a modern and up to date company that applies the modern technology in service delivery. We will use information systems for company management. The information technology and techniques of management will be automated and use information technology applications to ensure effective management. Keeping records regarding customer orders and requirements, storing vital data and information regarding our company and our customers will utilize information technology. Use of computers to store data and information from our customers is a area that will utilize information technology. Communication with our customers and within the company will use information technology. Communication is a very important aspect in ensuring effective and reliable flow and sharing of information. We will use computerized devices, computer applications and software for communication purposes. We will also need information technology to perform marketing and sales operations. Recording all the payments from our customers and making reports for analysis will greatly require the use of modern information technology to guarantee accuracy and reliability. Through the use of information technology we will perform online marketing for our company’s products and services. Through the use of information technology in our marketing strategy, we will reach a larger number of people giving us a chance to expand and grow alongside ensuring sustainability. Employee management, customer relationship management, service delivery management, customer service management and communication management are some of the systems in our company that will utilize information technology.

cost analysis

costs entry unit Extended
implementation
contract labor 15000 dollars 15000
planning 260 hours 10400
capital costs 16000 dollars 16000
internal implementation labor 800 hours 38000
implementation cost total dollars 79400
Armotized implementation cost dollars 1650
ongoing costs
operational costs 1650 dollars/month 1650
maintenance contract 1150 dollars /month 1150
web hosting cost 5000 dollars 5000
ongoing total monthly cost dollars 7800
overall monthly cost dollars 79650

The comment from professor the table is not clear. You can have two tables: for fixed and re-current cost. The fixed cost is expense that you incur in purchasing items, such as tables, chairs, computers, printers, .. for the business. Re-current cost is the running cost, which may include, salary, office or workshop rent, utility, web-hosting or any other software that you may use as a service, …. You can then add the two costs.

The following is an example. You can expand from this. Create a second table for re-current cost that indicates monthly expenses as well as 1st year’s expenses (budget). It would also be nice if you have a table showing expected revenues for at least a year.
Note: You have aroom to improve the formatting of your text (section heading, numbering, and sequence of ideas. Look at the template I provided.
Fixed Cost
Item Qty Unit Price Total
Computer 2 550 1100
Chairs 4 50 200

References
Barrow, C., Barrow, P., & Brown, R. (2012). The business plan workbook. London: Kogan Page.
McKeever, M. (2002). How to write a business plan. Berkeley, CA: Nolo.
Schilit, W. (1987). How to write a winning business plan. Business Horizons, 30(5), 13-22. doi:10.1016/0007-6813(87)90074-7