Sources can be as many as you want.
Advertising Practices Take-Home Final
Due: Thursday, April 30th by 11:59pm via email
Exam is open book and open note
Length: Approximately two double-spaced pages per answer
1. Advertising clutter has become a major issue for advertisers, in both traditional and new media. In response to increased clutter, advertisers have developed a number of new methods to try to reach consumers. Describe some of the tactics advertisers are using to combat clutter. Then, discuss what trends you see emerging in the future in this area.
2. Throughout the semester, we’ve discussed a number of different ethical issues in advertising. What do you see as the single most pressing ethical issue facing the advertising industry today? Why is this an important issue? What are the consequences of this issue not being properly addressed?
3. A prominent theme discussed in class is the decline of certain traditional media classes, and the implications of this decline in terms of where advertisers are placing their messages. Discuss the current state of the newspaper industry, and the impact the Internet has had on it. What steps can the newspaper industry take to gain back some of the advertising dollars they’ve lost over the past decade?
Last Completed Projects
| topic title | academic level | Writer | delivered |
|---|