Create and pitch a campaign idea for a made-up brand.

Subject：Advertising
In groups create and pitch a campaign idea for a made-up brand. Individually, analyse the campaign demonstrating how you have applied theory from the module.
Important attention MUST write this product ：Magic Photo Printer
Our product name：Magic Photo Printer
Product’s Slogan： photo enchanted by wish， print them as you wish

Please write MUST include following red points（left）。
Module topic Campaign Details Theory Links
Utility Leiss, Kline and Jhally
Branding Kathy Myers
Appeals Zygmunt Bauman
Meaning Judith Williamson
Consumer Culture Raymond Williams
Postmodern Society
And Style Jean Baudrillard
Targeting today’s
Audience
(demographic,age,
Nationality,gender,
Psychographic,aspirer
Lifestyle) Michel Faoucault
Making the product
Part of the discourse Thorstein Veblen

Acknowledgement of
Audience interpretation Stuart Hall

Emotions Antonio Demasio
USP
(Unique Selling Proposition)
Use of rhetoric Gillian Dyer
Blog’s Link: https://m98mc.wordpress.com/week-on