CASE: Optical Distortion, Inc (A) (I need to email the case to writer who will be assigned to paper)
You may work with your group, but each student must submit an individual Midterm report. Your report should include 1) a half page executive summary cover sheet, 2) a three page (double spaced, typed) report, and 3) an appendix showing your analysis.
The report should be a comprehensive case discussion addressing the following: (website sources/references)
1. What factors should be considered relative to the adoption of an innovation such as the ODI contact lens?
2. In what geographic areas should ODI focus its initial efforts?
3. What price should ODI charge for its lens? Show all your calculations.
4. Briefly discuss the ethical issues related to the sale of the ODI lens.
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