The final work for the course is in two steps, requiring a short proposal memo and an accompanying brochure.
STEP ONE: The Proposal
Write a one to 1/1/2-page proposal memo from you as an employee of your company to the president, owner, or CEO. After a proper memo heading, including initials on the From line and the word Proposal in the Subject line, write an opening paragraph that reminds the reader of an earlier feasibility study that was done. Remember: feasibility determines whether something is practical and realistic to do; recommendation gives a go-ahead on a project; a proposal explains in good detail how something will be done.
The proposal might be for a new product, service, company logo and image, new equipment–whatever you choose. Give details about the start date, cost, prices, delivery times, warranty information, etc. NOTE: inform the reader that a sample brochure is included for his or her approval before it is mailed or distributed to customers. End the memo with a positive, upbeat call for action with deadline.
STEP TWO: The Brochure
Criteria will be the same as the midterm brochure: three-fold, six-sided; 3 bullet lists, 2 photos or illustrations, 1 graph, 1 table, and company contact information. Use appropriate color, margins, and spacing; short paragraphs; correct spelling, punctuation, and grammar.
Focus and emphasis will be different in this brochure, however. Instead of an all-purpose company promotion, the new product, service, or equipment will be highlighted and described.
Note: The company is “Jacky’s Galaxies Restaurant,” and by the way I ordered the first Brochure from you and the professor gave me a low grade. please make sure this time you do it right.
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