Details about the assignment :-
Individual Written Assessment (50%), maximum 1,500 words
Drawing on academic and high quality business literature, critically review and apply one of the following business principles/concepts to one event organisation of your choice. You may draw on academic and business literature that deals with a variety of service sector businesses, but your essay must then apply this to a single event management organisation.
CSR and Sustainability
Innovation and creativity
Internationalisation
Resourcing for Events
Event leveraging
A good essay will have:
An introduction that identifies the chosen business principle/concept that you will be dealing with, and mentions the debates, problems, issues and stakeholders involved. The introduction also needs to indicate how you plan to go about exploring this.
A critical review of academic and high quality industry literature relevant to the business principle/concept you are investigating. This will discuss the key theories, ideas and research findings from material published on your topic, highlighting important questions, debates, issues and positions of different stakeholders about the principle/concept
A brief overview of the organisation
A detailed critical analysis of the impact the business principle/concept had/has on the strategic activities and decisions of the event organisation.
A conclusion that summarizes the main findings and arguments of the essay.
Knowledge and understanding of the chosen issue/business principle as it relates to the international event industry.
Critical analysis of the impact of the chosen issue/business principle on the event or event organisation
Use of a broad range of good quality academic and non-academic literature to underpin analysis
Presentation and structure which has a clear introduction, coherent narrative and structure, and which adheres to the submission criteria outlined below.
References
British Standards Institution, (2012) BS ISO 20121:2012 Event sustainability management system, Milton Keynes: BSI
Centre for Housing Rights and Evictions (COHRE) (2008) One World, Whose Dream? – Housing Rights Violations and the Beijing Olympic Games. Geneva
Ferdinand, N. and Kitchin, P. (2012) Events management: an international approach, London: Sage Publications
Foley, M., McGillivray, D. and McPherson, G. (2011) Event Policy: from theory to strategy Oxon: Routledge
Guttmann, A. (2002) The Olympics: A History of the Modern Games. Champaign, Il.: University of Illinois Press
Health and Safety Executive (1999) The event safety guide: a guide to health, safety and welfare at music and similar events, Suffolk: HSE Books
Jennings, A. (2011) ‘Investigating corruption in corporate sport: The IOC and FIFA’, in International Review for the Sociology of Sport, 46(4), 387-398
Jones, A. and Woolley, J. (2014) ‘Global events and local conflicts: who owns the streets of London?’ In: Merkel, U., ed. Power, politics and international events: socio-cultural analyses of festivals and spectacles. London: Routledge, 105-125
Lenskyj, H. J. (2000) Inside the Olympic Industry. Albany, NY: State University of New York Press
Lenskyj, H. J. (2008) Olympic Industry Resistance – Challenging Olympic Power and Propaganda. Albany, NY: State University of New York Press
Merkel, U. (2014) ‘The critical, social-scientific study of international events: power, politics and conflicts’, in Merkel, U. (ed.) Power, Politics and International Events – Socio-cultural analyses of festivals and spectacles. London: Routledge, 3-30
Musgrave, M, and Raj, R. (eds), (2009) Event Management and Sustainability, Wallingford: CABI
Perelman, M. (2012) Barbaric Sport – A Global Plague. London: Verso
Quinn, B (2013) Key Concepts in Event Management. London: Sage Publications Ltd
Schuler, C. (2013) ‘Reinventing the show trial: Putin and Pussy Riot’, The Theatre Journal (TDR), 57(1), pp. 7-17
Shaw, C.A. (2008) Five Ring Circus: Myths and Realities of the Olympic Games. Gabriola Island, BC: New Society Publishers
Van der Brink-Budgen, R (2010) Critical thinking for students: learn the skills of analysing, evaluating and producing arguments, 4th Edition, Oxford: How To Books
Williams, J. (2001) ‘Who you calling a hooligan?’, in Perryman, M. (ed.) Hooligan Wars – Causes and Effects of Hooligan Wars. Edinburgh and London: Mainstream Publishing, 37-53
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