New market Entry to Taiwan for YELP
Yelp is an international company that has its services established in most of the countries in the world. It focuses on the use of internet as a directory where people can search all types of goods and services. From YELP’s online database, one can as well find a professional for instance a cardiologist or even a tutor. This paper aims to discuss an incorporation of YELP into the market in Taiwan by looking at the possibility and potential the market has.
YELP fall basically under the internet driven set of companies hence relies more on factors such as the number of users and the internet marketing. Often, the success of an online based company is measured in terms of the number of users who access the site from time to time. YELP has a higher influence due to its ability to bring most of the answers to the queries internet users in Taiwan need answered all in a one central location of access. Internet marketing serves as a way of attracting the large number of traffic needed to the site. This also helps in earning the industry extra income for its ability to draw more users.
Another aspect of internet driven companies is the customer based services and the ability to target specific customers for marketing. This allows for a unique user experience where the users are shown what they desire most and feedback to the company is available on what the users want most. In Taiwan, competitors such as IPEEN utilize this internet feature in their product and service delivery.IPEEN is an online company that provides an interactive platform for the users to share, communicate and exchange their experiences. This allows for specific customer based service and targeting. Other competitors include social networking companies that act as competitors in the marketing platform such as Facebook.
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