please type your responses, double-spaced, using 12-point font and 1-inch margins on all four sides. You are to complete all three questions. Your paper should be a minimum of four pages; this does not include re-writing out the questions. Please remember that punctuation, grammar and organization are all important to your grade
1. Provide examples of how your favorite energy-drink maker can grow by applying each of the four growth- opportunity. Identify each growth strategy, followed by a brief explanation of it, and then discuss how the company could use each strategy to increase its sales volume.
2. Select your choice of one company from the list below and complete a SWOT Analysis for it.
Cabellas, Southwest Airlines, Trader Joe’s, Barnes & Noble, Staples
You will need to perform online research of the chosen company in order to complete this exercise.
Format: Identify your company in an introductory paragraph; segregate each of the SWOT categories as below, and provide a minimum of four bullet-points under each category. Each bullet point should each be a complete statement, not a few words that may leave a lot of room for interpretation.
In conclusion, write a 1 page summary of what the SWOT analysis tells you about the company: what is the current status of the company and what are future potentials for the company.
Strengths
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Weaknesses
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Opportunities
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Threats
3. Marketing Ethics Sixty years ago, approximately 45 percent of Americans smoked cigarettes; today, the smoking rate is less than 20 percent. This decline results from the knowledge of the potential health dangers of smoking and from marketing restrictions of this product. Although the smoking rate is declining in most developed nations, greater numbers of consumers in developing nations, such as Russia and China, are smoking. Developing nations account for more than 70 percent of world tobacco consumption and marketers are fueling this growth. Most of these nations do not have the restrictions in place that developed countries do, including advertising bans, warning labels on packaging, and distribution restrictions. Consequently, it is predicted that up to one billion people worldwide will die this century from smoking-related ailments.
3. A. Given the extreme health risks, should marketers stop selling cigarettes even though they are legal and demanded by many consumers? Should cigarette producers continue to use marketing tactics that are restricted in one country in other countries where they are not restricted? Discuss the reasoning behind your answer.
B. Research the history of cigarette marketing in the United States. Are there any new restrictions with respect to marketing this product? Please explain.
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