Enhance awareness of marketing’s contribution to society through discussion of ethical and professional conduct and issues in corporate social responsibility

You are required to complete an analysis of the marketing strategy of our Client Partner – Hitachi machinery Australia. Relevant frameworks for marketing ethics, and social responsibility should be applied and used to formulate a marketing solution supported by other marketing concepts and analytical tools.

The analysis must demonstrate:
(a) group understanding of the predominant marketing systems, and ethical, and social responsibility issues in the Client Partner industry
(b) the potential to develop ethics and social responsibility strategies for the Client Partner
(c) application of the analysis to the Client Partner.
This Assessment Task relates to the following Learning Outcomes:
• Articulate frameworks and approaches to harness the power of marketing-oriented thinking for the creation of long-term advantage of any organisation.
• Be able to conduct an industry and market analysis to assess market opportunities by analysing customers, competitors, collaborators, and other external forces
• Enhance awareness of marketing’s contribution to society through discussion of ethical and professional conduct and issues in corporate social responsibility
• The report it’s not about the current situation but it’s about the opportunity for the current situation and what is the future opportunity, which must be
o the marketing intelegent = it’s a past, pres and future-what do know and what we don’t know(opportunity)
o c1= about the pres – competition doing
o strategy intelent = what is the strategy we must do now to achive a good marketing place
o You must have conclusion and recommendation
Length: 3,850 words (+/- 10%; word count excluding title page, table of contents, reference list and appendices)

Structure of final written Report and suggested topic areas to be covered
ALL THE REPORT MUST FOCUS ON THE HITACHI MACHINERY AUSTRALIA WHICH HAVE PROBLEM ON CSR AND CSV which Reflect on Hitachi’s Key CSR Areas
1. Recognition of Social Responsibility
2. Organizational Governance
please give each part and heading and sub heading

Table of Contents
Executive Summary (Note: this is not an introduction but a 1-2 page overview of main report. The Executive Summary could be read on its own to gain a complete understanding of the report that follows)

Marketing Report Objective
Clearly identify the marketing report objective, based on the Client Partner and the particular marketing issue identified that relates to this industry.

Phase 1- Industry and client partner overview
• Provide an overview of the industry sector(hitachi machinery australia), and the client partner’s business
• Be sure to identify the key issues and challenges in the industry, and to the client partner.
• Provide data on the size of the industry ($ value, no’ of sales, recent trends) and size of the business for Hitachi ($ value, no’ of sales, recent trends).*you must give graph from the annual report of hitachi australia
• Provide a competition analysis using appropriate frameworks. Who are the key players in this industry, and who are the key competitors to Hitachi?
• Identify the customers in the industry, and for Hitachi. Who buys and consumes? Segment the consumer market using appropriate segmenting variables, i.e. geographic, demographic, psychographic, behavioural, VALS. It is appropriate for more than one segmenting variable to be used. Provide actual Australian data and justify the use of various segmenting variables used. Why are they relevant and what do they add to your analysis?
• How, when and where do consumers buy? What is the purchasing behaviour process? Decision making unit (consumer/industry), buying process, alternatives considered, information sources, decision criteria, existing knowledge and beliefs etc.
• Environmental Impacts on Demand – Identify environmental factors affecting demand: including, socio-cultural, economic and material environment, regulations, technology, and relevant infrastructure (transport, communication, finance etc.).
You must concern about aspect report
– The market intelegent must be competitor, strategic, and hitachi rank.

– Market profile right now(current market profile) office report You must focus on the current market situation and give the graph of the current situation(from hitachi australia report(annual report of hitachi and IBIS).
– What is the forecast of construction industry in AU

Phase 2 – Key ethical and social responsibility issues and challenges in the relevant industry sector, and for the client partner
• Identify the key ethical, and social responsibility issues and challenges in the relevant industry sector, and for the client partner.
• For example if your group have been allocated Hitachi Construction Machinery (Australia) Pty Ltd, then you will need to identify and discuss the key ethical and social responsibility issues and challenges in the Australian mining and quarry, construction, forestry, and recycling industries. You will also need to identify and discuss the ethical and social responsibility challenges specific to Hitachi in this industry sector.
• How do these issues and challenges impact upon business in this industry sector, and on the client partner?
• What effect do these issues have on consumer and societal views of the industry and client partner?
*you must discuss ;
– the current policy (global)
– approach of current policy (Australia)
– approach of current policy ( construction)
Phase 3 – Analysis of existing ethical and social responsibility policy and practice of the client partner
• Identify the key components of ethics and social responsibility policy for the client partner (relevant to the segment of Hitachi’s business that your group has been allocated).
• Discuss the strength and weakness of current policy.
• Identify the key components of ethics and social responsibility practice (i.e. what actions and activities happen in the practice of business) for the client partner – relevant to the segment of Hitachi’s business that your group has been allocated.
• Discuss the strengths and weakness of current practice.
• Analyse how current ethics, and social responsibility policy and practice for your allocated segment of Hitachi’s business aligns with or contradicts global policy and practice of the parent Hitachi Company.
*you must discuss about :
-defined CSR and CSV
-evaluate the current programs(fair for process)
Phase 4- Strategic recommendations for future ethics, and social responsibility policy and practice
• Utilising the relevant concepts, frameworks and examples covered in this unit, provide strategic recommendations for future ethics, and social responsibility policy for Hitachi relevant to your allocated sector of the business.
• Discuss the strengths, weaknesses, and anticipated impacts of your recommendations.
• Identify how your policy recommendations align with the global policy of the parent Hitachi Company.
• Utilising the relevant concepts, frameworks and examples covered in this unit, provide strategic recommendations for future ethics, and social responsibility practice for Hitachi relevant to your allocated sector of the business.
• Discuss the strengths, weaknesses, and anticipated impacts of your recommendations.
• Identify how your practice recommendations align with global practice of the parent Hitachi Company.
*you must focus on the implementation of Blue ocean strategy(I’ll upload the book-so what they doing right now)&future benefit
***The total length of the main report, i.e. Phase 1-4 plus Executive Summary excluding figures and tables should be about 3,850 words (+- 10%). Appendices may be used to add additional information. Please ensure that your report is run through a spelling checker and a grammar checker, and is also proof read before final submission. You are to assume that you are presenting this report to the Board of Directors and it must be word perfect and professional.