Resource: University of Phoenix Material: Article Review Format Guide
Locate an article specifically related to e-business and intellectual property.
Write a 350- to 700-word review of the article. Your review should assess the different types of and legal protections for intellectual property. Analyze the legal issues of e-business to include intellectual property, privacy, ethics, and security.
Format your paper consistent with APA guidelines.
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TAMPA, Fla., March 9 /PRNewswire/ — With up to 90 percent of U.S. companies expected to be transacting business over the Internet in the next year, the need to protect intellectual property has never been greater — or more of a challenge, says Martin A. Traber, head of Foley & Lardner’s corporate department in Florida.
“The value of a company today, whether it is a pure dot com or a traditional firm that has migrated some or all its business to the Web, is based almost entirely on its intellectual property,” says Traber. “One result of this valuation shift has been an increase in the incidence of competitors ‘borrowing’ ideas, a practice that can be defined either as piracy or savvy business practice depending upon how well a company has protected itself.”
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TAMPA, Fla., March 9 /PRNewswire/ — With up to 90 percent of U.S. companies expected to be transacting business over the Internet in the next year, the need to protect intellectual property has never been greater — or more of a challenge, says Martin A. Traber, head of Foley & Lardner’s corporate department in Florida.
“The value of a company today, whether it is a pure dot com or a traditional firm that has migrated some or all its business to the Web, is based almost entirely on its intellectual property,” says Traber. “One result of this valuation shift has been an increase in the incidence of competitors ‘borrowing’ ideas, a practice that can be defined either as piracy or savvy business practice depending upon how well a company has protected itself.”
With business today becoming increasingly knowledge-based, its “assets” are highly portable, he adds. “It’s impossible to prevent employees from taking intellectual property with them when they leave. Strategic partners and even vendors also have access to company secrets, so it’s easy to see why the lines of ownership become very blurred when it comes to intellectual property.”
Methods for protecting trade secrets and other intellectual property in today’s Internet-based commerce are as varied as the businesses creating the property. Patents, trademarks, copyrights, nondisclosure and confidentiality agreements, even non-compete covenants and employment agreements that convey title of intellectual property back to the company, all play an important role in protecting a company’s interests from its current and prospective competitors.
Foley & Lardner’s Florida e-commerce practice group includes offices in Jacksonville, Orlando, Tallahassee, Tampa and West Palm Beach and has built a strong track record of representing the interests of public and emerging online companies. Currently, its attorneys are advising a Fortune 400 telecommunications company regarding its rights under Florida’s Uniform Trade Secrets Act against a former employee accused of stealing trade secrets. The firm also is drafting and negotiating strategic alliance agreements to protect and enhance intellectual property assets of a multi-million dollar Florida company that is migrating its business to the Web.
“At the end of the day, a carefully worded contract drawn up by experienced counsel can be a company’s best protection,” says Traber. “The key is to support the growth of knowledge-based assets while defining their ownership to ensure they cannot be unexpectedly transferred or mistakenly allowed to slip away.”
Founded in 1842, Foley & Lardner is one of the largest law firms in the United States, with affiliated offices in Europe and Asia. With more than 750 attorneys, Foley & Lardner offers a full spectrum of business, corporate, health care, and individual legal services in 14 offices throughout the United States. SOURCE Foley & Lardner
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Message No: Industry: BANKING/FINANCIAL SERVICES;
Word count: 456
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Copyright PR Newswire – NY Mar 9, 2000
Indexing (details)
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People
Traber, Martin A
Title
E-Business Makes Protection Of Intellectual Property More Critical, Complex Than Ever
Publication title
PR Newswire
Pages
1
Number of pages
0
Publication year
2000
Publication date
Mar 9, 2000
Dateline
Florida
Publisher
PR Newswire Association LLC
Place of publication
New York
Country of publication
United States
Publication subject
Business And Economics
Source type
Wire Feeds
Language of publication
English
Document type
WIRE FEED
ProQuest document ID
449392878
Document URL
http://search.proquest.com.contentproxy.phoenix.edu/docview/449392878?accountid=35812
Copyright
Copyright PR Newswire – NY Mar 9, 2000
Last updated
2010-06-30
Database
ProQuest Central
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