Prepare a memo. What is e-Harmony’s value proposition? What industry
forces does it face and how does it have a sustainable competitive advantage over its
competitors? Which option would you recommend for senior eHarmony executives to
pursue to achieve future growth?
On the analysis and presentation of the issues relating to each case. Critical thinking is key.
Papers: PLUS an additional page for EXHIBITS.. Do not repeat facts unless they are
absolutely relevant. I do not need to know when a company was founded nor a re-statement of
the case unless it supports your argument or claim. Feel free to add a separate page FOR
EXHIBITS THAT SUPPORT YOUR POINT. Extra special gold stars for the use of math to
assess issues such as what it would cost to make a strategic move, break even calculations,
how much of a cost advantage a company has over competitors.
The exhibits are in the case for a reason and you can often combine data to answer questions.
Make assumptions if necessary.
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