Critically evaluate Hofstede’s contribution to our understanding of cultural differences. What do you think are the strengths and limitations of his research?

In general all essays should:

• Demonstrate a clear understanding of the topic area related to the essay.

• Show evidence of wide engagement with key literature in the topic area being considered.

• Include critical discussion of the key concepts, models and theories that underpin the topic you are discussing. This means moving beyond description and contrasting the similarities and differences between different approaches to the topic.

• Use of relevant and focussed examples from published literature or your experience that support your discussion or a position that you are taking. Be very clearly focussed when using work placed examples and ensure they are general enough to be applicable to your essay.

• A professional structure, it is an essay not a report so prose format in required. Use paragraphs, do not use bullet points. Use diagrams if and where appropriate but make sure you discuss them if they are used. Ensure that you proof read your work and that it is presented well.

• Ensure that you have a clear structure. That requires an introduction setting context and outlining approach, the main body of your essay directly related to the question set and a clear conclusion which addresses the question set.

• Ensure that your English and expression are clear.

• Ensure that your references conform to Harvard standard and reference all sources, including those from the Internet accurately.

Assessment Criteria

• Demonstrates a clear understanding of Hofstede’s work on cultural differences and summarises research and conceptual contribution appropriately. (20%)

• Engagement with research literature and journal articles related to applications of Hofstede’s work and key critiques of his work. (20%)

• Critical evaluation and discussion of the strengths and weaknesses in Hofstede’s work. (30%)

• Clear structure and presented in a professional format. (10%)

• References according to Harvard format. (10%)

• Draws clear conclusion from the discussion. (10%)