Describe a recent experience of searching and/or buying a product or service using a mobile phone or tablet.

For this essay, please describe a recent experience of searching and/or buying a product or service using a mobile phone or tablet, including (1) what triggered this search and/or buying, (2) what factors motivated your use of a mobile device for this purpose, (3) what other media, such as TV, outdoor, store display, product package, also played a role in your searching and/or buying, and (4) your overall evaluation of the experience, as well as anything else you would like to say about this experience

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