Analyze the effects of media coverage on media consumers.

CSA Type:

A research paper and an oral presentation.

CSA Brief:

Students in this class are required to write a media analysis paper using the theoretical knowledge and applying it to a real media case/event. Students will choose an event, a problem or an issue that is/was receiving major media coverage either locally or internationally. They will choose a communication theory they believe applies particularly well to the issue. Students will use the theory to describe and explain why the issue is/was covered in a certain way and predict/analyze the effects of media coverage on media consumers. Finally, students will evaluate the theory in terms of how well it works, giving an assessment of its validity.

Students will write their media analysis papers focusing on one of the communication theories discussed in class. In some cases, more than one theory helps provide stronger analysis. In such cases, students can use a maximum of three theories only.

In their papers, students are expected to describe the media event/case they chose explaining its importance and how it relates to a specific communication theory. The analysis should also include details of the type/dynamics of media coverage the event received, media coverage effects on consumers, and any other related elements that are unique to the case. The paper should also discuss the contributions the theory added to our understanding of the selected case/event. You are encouraged to examine issues that have/had local, regional, and international media coverage.

Students are expected to use different resources to support their analysis papers.

Rationale:

This course introduces students to various theories of communication. Understanding how to apply these theories in our communication activities is key to personal and professional success. The assignment helps students apply theoretical concepts to practical cases in order to develop stronger critical analysis skills and more effective communication analysis.