- Please read “Textbook.pdf” before you start. (link of “Textbook.pdf” for you : https://drive.google.com/open?id=0B7bOawL81rbnX0EzR1g2V2JzT3c&authuser=0)
- My selected product/company is Hilton Inn.
- Utilizing business databases available via the Murphy Library website (e.g., ABI Inform, Business Source Elite) and the Internet, research your selected product/company and the environmental variables that are impacting the industry, company or product/brand.
(Murphy Library website http://libguides.uwlax.edu/cat.php?cid=18142)
This link will provide information on how to read MediaMark Research (MRI): (http://libguides.uwlax.edu/content.php?pid=172249&sid=4445527)
- Identify company strengths and weaknesses.
- Identify opportunities and threats facing the industry.
- Be sure to examine all aspects of the business environment including competition, political/legal issues, technology, economic aspects, social-cultural trends, and the physical or ecological influences.
- Cite sources within the paper/assignment when relevant and include a bibliography page for all sources cited.
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