Prepare a report covering the following areas using the Fiat Automobile Brand
1. Define the degree of competition in the market the company operates in, giving reasons. Give examples of competitors and their products. Define the target markets for their products and marketing strategy used. Attempt Porter’s 5 forces analysis.
2. Carry out SWOT analysis. With examples, briefly explain its importance to decision-making.
3. Apply value chain analysis – giving reasons, define primary and secondary activities which add value or reduce costs.
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