Analysis of Financial Statements Principles of Financial Management Profitability Ratios(one slide): Explain profitability ratios, why they are important and what they mean. Calculate and compare the Profit Margin on Sales, Return on Total Assets and the Return on Equity and discuss implications for your company in comparison to itself.Market Value Ratios( one slide): Explain market value ratios, why they are important and what they mean. Calculate and compare the Price/Earnings Ratio and the Market/Book Ratio and discuss implications for your company in comparison to itself.4. Conclusion (one slide)General conclusions about the company. Do you think it is performing at optimum? Does this company improve their situation during last two years? Is it ahead of its competitor/industry? What changes would you recommend?
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