Select a company or marketing topic. 1. Analyze the company and its marketing functions. What are they doing
well? What can they improve on? How successful are they? How well do they implement the 4 P’s, what does their SWOT analysis look like?
2. If you chose a marketing topic, for example, market segmentation, advertising, target markets, green marketing, environmental analysis, pricing, expand on that particular topic giving examples of where it works well, how it is done, best case scenarios for implementing these functions and why they are important in the overall marketing function. Don’t write about apple, home depot and amazon.
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