As the final assignment for this module, you are required to write a Marketing Plan for the implementation of the marketing strategy of an existing company which is practicing Green Marketing in one specific country (Hilton hotel&resort in Thailand). This plan should identify ways in which the company could generate value for stakeholders in a specific market.
maximum 5000 words (not included reference list/ executive summary)
A4 pages, 12 Times New Roman, 1.5 spaced, 2.54 cm (1 inch) margins plus List of References (Harvard referencing & in-text citation)
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