Content should include: website design features (F-shaped eyetracking pattern, navigation, social media button, etc.), mobile-friendly website (responsive website and mobile website), conversion rate, SEO, content marketing, shipping options (as shipping costs is the enoumous area where profits come from), up sell and cross sell, channels sales (eBay, Amazon, Alibaba, etc.) …[these are not compulsory to be included, and more other points can be mentioned.] References must be quoted after 2010 from books, journals, reputable blogs and sites.
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