1. Marketing strategies (name and describe the brands the fashion organization produces or sells, and why) 2. Target customers (identify the target customers and why these customers were chosen, include demographics). 3. Promotions (describe how the company promotes itself, ie. types of media advertising and or public relations) 4. Licensing agreements (describe licensees, average length of time for licensing agreements, how the fashion organization is compensated, contractual arrangements, how the fashion organization decides what it produces vs. what is licensed, if licensing their name keeps them competitive, etc) 5. Apparel product lines and prices ranges (explain the diversity in the fashion organizations product lines, here you should include the classifications the organizations produces, pricing for each class and describe how and why they make complementary products for their primary lines). 6. Global sourcing strategies ( explain where products are designed and manufactured and why). 7. Production planning and strategies (describe how the fashion organization creates profitable merchandise, ie. make to order, modular sewing, purchase in bulk…) 8. Quality control procedures (describe how quality is achieved). 9. Overall conclusion (explain how effective the fashion organization is at achieving its goals.) REQUEST: All work must be MLA format for in text citation documentation. Direct quotes must be cited. Direct quaotes in excess of 10% of the paper will be cause for downgrading. All papers must be typewritten in 12 pt. New Times Roman, double spaced with one inch margins all around. Separate segments with headings. Evaluation od the research project will be on quality of content, quality of language, punctuation, grammar overall effectiveness and conclusions. You will also need to locate articles related to the areas noted above. Potential sources for information include, but are not limited to WWD, Business Week, Harvard Business Review, New York Times Business Section, Lexis/Nexis Academic (general database), Hoovers Online, and Mergent Online (business databases). Wikipedia is not an acceptable source. It is important that you use at least five different references for this paper. There must also be a diversity of resources used for this assignment. For example, not all five sources of information should come only from the Internet or magazines. Information for this paper should come from newspapers, magazines, journals, newsletters, online sources, and interviews. All resources must be documented using MLA format. Visuals (e.g., PowerPoint slides, posters) should be available for the oral presentation. Visuals may include advertisements or pictures of the various product lines produced by the fashion organization. This paper should be at least 8 pages in length (not including any visuals).
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