Describe the target segment that you believe Chateau Margaux should target with their Third Wine with a corresponding analysis of customer value for that target.

Read the attached case and:

1) Describe the target segment that you believe Chateau Margaux should target with their Third Wine with a corresponding analysis of customer value for that target.

2) Recommend the optimal Business Model for Chateau Margaux’s launch of the Third Wine to that recommended target market, making sure to include all elements of the Business Model. Be sure to justify each element of the Business Model that you recommend.

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