Topic: The pros and cons of Social Networking.
Paper Format
The final paper will have the following format:
1. Title page
2. Table of contents
3. Introduction
4. Review of your research question
5. Review of findings
6. Implications for marketing practice
– In your paper be sure to present arguments that support a given perspective as well as arguments that refute it.
– Papers should be typed, double-spaced, grammatically correct, and include a works cited list in APA style. It should be typed in 12-point font. If you are submitting your work in a folder, your margins should be 1 and ½ inch for left, 1 inch for the right margin and 1 inch for top and bottom. Otherwise, 1-inch margins are acceptable.
Research Databases
Although some topics lend themselves to articles from the “popular press,” most others will require more “academic-type” journals. I highly recommend the following three databases:
1. ABI Inform Complete 2. ProQuest Direct 3. LexisNexis
To search these databases:
1. Go to http://www.libraries.psu.edu/psul/home.html.
2. Under the Reseach column, double-click Databases by Title (A-Z list) (under the Find Articles and Databases column).
3. You will be taken to an alphabetical listing of databases. Scroll down to your database choice, such as ProQuest Direct. Select it by clicking once on the link.
4. Enter your Penn State User ID and Password for access.
Sources you plan to use
We plan to use ABI Inform Complete, ProQuest Direct, and LexisNexis. We will also use google to search for proper sources of information regarding social networks. We will also search newspapers (WSJ, LA Times, etc.) Here is an example of a source using ProQuest Direct.
Social media: Pros and cons. (2015, Apr 02). University Wire Retrieved from http://search.proquest.com/docview/1668323463?accountid=13158
Last Completed Projects
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