Discuss about product differentiation and alteration strategies.

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Unit VIII Essay

Answer the following essay questions using a minimum of three sources for each response. Your paper should be at least three pages in length and use APA style guidelines.

You are CEO of ABC Washing Machine Company, and you want to market front load washers and dryers in the Czech Republic. Taking into consideration the mean income for this country is around 20,000 USD, how would you market front load washers/dryers? Your response should include:

 economic, legal, and political concerns;

 product differentiation and alteration strategies;

 marketing mix strategies (price, promotion, and place);

 explain each of the staffing approaches; and

 discuss the advantages and disadvantages of each approach and provide examples of each one.

Daniels, J. D., Radebaugh, L. H., & Sullivan, D. P. (2015). International business: Environments and operations (15th ed.). Upper Saddle River, NJ: Pearson Education