There is some good data out there indicating that when nonprofits employ Social Media effectively, they improve their Fundraising potential. Here is one article with Info graphics to help make that case (source: Black baud): http://npengage.com/nonprofit-fundraising/using-social-media-increases-fundraising-40-percent/. Read the article. Check the data. Think about your client nonprofit (Hurricane Island Foundation, Lawyers’ Clearinghouse, Mass Vote). All clients are working to build new Fundraising approaches. Given the data in the accompanying article (and reflecting back on Giving USA from Week 1 and the Black baud Report for 2014 in Week 2) how would you advise your client to begin to think about integrating Social Media into their approach for building a successful Fundraising program?
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