You’ll remember that we’re pursuing a common task throughout the Project assignments in all Modules — that is, the development of a CRM audit/plan for a company or organization you’ve chosen. Specifically, for the Session Long Project for this Module, you are to continue researching the CRM practices of your target firm or organization, with particular emphasis on need stimulation and prospective market development.
SLP Expectations:
Then in a 2-3 page paper cover the following points:
General Case and SLP Paper Writing Guidelines
How is information technology used or how should information technology be used to handle customer frustration in your company? What information technology is used or should be used to handle that customer frustration?
How is information technology used or how should information technology be used to handle customer post-purchase dissonance? What information technology is used or should be used to handle post-purchase dissonance?
Last Completed Projects
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