Analysis of the case UnME Jeans

LEASE READ THIS INSTRUCTION CAREFULLY!!

Prepare analysis of the case UnME Jeans. This is a complex and comprehensive case study which does not contain any questions for you to answer. Your task will be to review the case and identify the major issues of the case by identifying the strengths, weaknesses, opportunities and threats (SWOT) followed by your assessment of the most important issues for further analysis in order of priority. This should be followed by recommendations based on your analysis about the steps management should take to address the main issues identified by you. Your report should be no more than 2,000 words.
Guidelines for case submission Your analysis should clearly demonstrate application of subject concepts and theoretical material. Please do not repeat the case study in a summarised form. Your task is to isolate a set of problems or issues that you consider to be the most important and explain these using the appropriate concepts and theories from the subject.
Please note that the assessment criteria for the case study is different to the major project, but in both instances note the emphasis on analysis. This is where you should concentrate your principal effort. For this exercise, select those issues that you can realistically justify as the most critical branding issues facing the firm and analyse these in further detail. Students often lose marks for superficial analysis by trying to deal with too many. The important element here is to focus and prioritise the issues that are confronting management. As a guide, you may consider short, medium and long term issues that you may identify from your situation and SWOT analysis and prioritise these for further analysis. The assessment criteria for the written case study report follows along with some do’s and don’t for case study analysis. You are strongly advised to adhere to the word limit. From past experience, cases that exceed the word limit rarely (if ever) score better grades than those that stay close to the limit. In fact, the reverse is more likely: longer cases are generally poorly analysed and presented. The point is, volume rarely makes up for quality. A well-written and logically presented case study often has little need to exceed the word limit. This exercise is directed at determining the quality of your analysis rather than the number of words that can be generated. You may sometimes find that cases have incomplete information from which to make decisions, or that managers have made decisions based on incomplete information. In this instance, you may need to: (a) make some assumptions about why they made these decisions and describe these or (b) research the company or the industry (or both) and determine the appropriateness of your assumptions. Do: • Present the case study in report format with subheadings and paragraphs following a logical structure. The report requires an introduction but no executive summary. • Use tables, diagrams and further analysis of data to clarify, illustrate and supplement analysis and support your recommendations, • Use page numbers, double or 1½ spacing for ease of reading and providing feedback. • Use citations from original sources when they are used, using an accepted format – APA. If sources have not been acknowledge, they will be considered as plagiarised! • [A citation looks like this: Albaum, Strandsov and Duerr (1994) have described the sales response function…..]. The reference to the above citation is as follows: o Albaum, G.A., Strandskov, J., Duerr, E., Dowd, L. (1994). International Marketing and Export Management, New York: Addison-Wesley. • Proof read your reports thoroughly, for grammatical and spelling errors • Part of your analysis should be to explain as well as critique key managerial decisions based on your case study.
Do not: • Use bullet points (such as this!) unless you are simply presenting a list which is self explanatory, • Copy material from other sources without acknowledging the source. Failure to acknowledge the source will be interpreted as plagiarism which is a serious offence, • Use SWOT analysis as the only form of analysis – this is a good starting point but you will need to go much further using the concepts from the subject as the framework.