ABC company

College of Business Administration

 Clouds in the ABC Company’s Sky

ABC Company has been in the market for more than 50 years . The company performance has been quite well particularly over the last 20 years. Recently, ABC Company’s CEO has been faced by a debatable situation. ABC Company’s CEO has an advisory board of 8 members.  The board members’ responses are varying on this situation. While some of the advisory board remembers view the situation as a problem, others view it is a problem .

Form a group of 4 or 5 and perform the following tasks sequentially:

1. Think of a business problem or a business opportunity with which you feel comfortable and assume it reflects the situation discussed above. Explain how you can narrow down your ideas to define the problem or the opportunity. This should form the basis for your research.
2. Use your definition of the problem or the opportunity to write your research objectives.

 

1. Return to your research objectives and make a plan for your research.
   1. Determine what type of data will you need in order to able to answer your proposed research questions/objectives.
   2. Which research technique will you use to get this data and why?
   3. What problems are you likely to encounter in collecting data? Discuss how you may seek to overcome these problems.
   4. Describe ethical issues that are likely to affect your research (For instance, respondents’ obligations). Discus how you may seek to overcame theses issues
   5. Since the most common research method-in business research- is the survey, assume it is the research method has been selected by you and develop an appropriate questionnaire.

Discuss your sample decisions: who is to be sampled? How big should the sample be? How to select the sample units?

1. Now, you have gathered your data. What does your data show? You might use diagrams and tables to show the implications of your data analysis.
2. Write your research report based on the format discussed in your text book keeping in mind your research objectives.

 

Important Notes

• This project is worth 20% of the total grade for the course.

• You will need to see me at least once regarding your work.

• Term project report is to be typed, double space, and in 12 font type.

• Term project report is a maximum of ten pages and a minimum of five pages.

  Tables and graphs can be included as appendices

• Term project report is to be well written. Well written means: No spelling mistakes (Use that spell checker!)

•Term project report should be clearly written. Your writing style is not important,

but it is always important that your reader can understand what you are trying to  communicate.

• Both a hard and a soft copy of your work should be submitted. They are not to be returned to you, so make sure to keep a copy of work for your record.

• Late penalties will apply: 20% a day (maximum two days after the due dates)

• A 20 minutes presentation is scheduled on the due date.

 

 

 

Good luck

 

 

 

Group Membership

Advanced Research Methods:  BBUS 235

Term Project

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