Discussion 3 Questions
Using all the information you have about the Santa Fe Grill Mexican restaurant
(Discussion 1 and 2 Readings), formulate 5 tentative hypotheses that can be tested as
a result of the survey-based research and data analysis. Be sure to predict how an
independent variable (IV) is likely to affect a dependent variable (DV). Some
examples of correctly formulated hypotheses are provided below:
o Health-conscious customers (IV) would visit Santa Fe Grill (DV) less
frequently than customers who are less concerned about healthy food choices.
o Customers who have more than one child (IV) will recommend Santa Fe Grill
to others (DV) more frequently that customers with one or no children
Please discuss how the owners’ decisions may be influenced by the results of these
hypotheses’ testing, e.g. if it is true that customers with more children will
recommend the restaurant more, these customers should be targeted with
advertising more often than childless customers. This means exploring advertising
on day-time TV shows and on channels with children’s programming. On the other
hand, if the opposite is true, the restaurant’s promotion should target childless
customers by, e.g. promoting a happy hour with discounted drinks, or advertising on
late-night shows.
After discussing all the hypotheses and potential decisions with your team members,
please arrive at three most important and relevant hypotheses your team would like
to test for the Santa Fe owners. Post these three hypotheses in a separate team
discussion post called: Discussion Three Conclusion.
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