Conformity – Case Study

A critical aspect of the Stanford Prison Experiment (http://www.prisonexp.org/)
is the willingness of most people to conform to group and organizational pressure even if the actions they carry out go against their normal moral judgment. A pioneer in research on Conformity is Salomon Asch. Please review the two brief videos on YouTube

1. The Asch Experiment

2. Asch Conformity Experiment

Assignment: Write a three page case analysis and answer these questions:

1. What do these experiments tell us about the way in which individuals respond to group pressure?

2. How does this compare with your own observations and experience with conformity?

3. Define (in your own words) and underline at least three concepts from the readings for this week that relate to the case study

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