Due Oct. 5 Please use the videos assigned to help you with this assignment as well as Chapter 3 of text. In this assignment describe the Power of each of Michael Porter’s Five Forces in the industry of the company you have chosen to do your Strategic Analysis on. Discuss the power of each of the five forces presented by Michael Porter in Chapter 3 of your text. Please make your assignment orderly and easy to read, using headings for each force – followed by your evaluation of the Force: (See Syllabus in START HERE for example of layout) Example: Power of Buyers – STRONG, MEDIUM or why(then briefly explain, using reasoning from the text/video) – Power of Suppliers (to the company) – Strong or weak (and why) Power of Buyers (from the company). Strong, Medium, Weak If you are talking about McDonald’s, the buyers are individuals. No one buyer has any significant power. For a buyer to have power, must buy a significant about of the company’s goods. An example is a sweater company funded by WalMart in the US. This company made sweaters exclusively for Walmart. When Walmart saw an opportunity to get sweaters for just pennies cheaper in Asia, it switched companies. The American sweater company went out of business. In this case, for the company, there was only one buyer, so the power of that buyer was very strong. Power of Competition (within the industry) Intense, moderate, low Power of Substitute Products – Remember that a substitute product is something different from. Coke is NOT a substitute for Pepsi – that would fall under competition. Electronic Security system would be a substitute for guard dogs. Substitutes are generally products or services form a different industry. Power of New Entrants – here you will look under the barriers to entry in Ch 3 and the videos. The power would be weak if the companies in the industry have economies of scale, if the industry is capitol intensive, if there is a lot of loyalty to existing companies, etc. By submitting this paper, you agree: (1) that you are submitting your paper to be used and stored as part of the SafeAssign™ services in accordance with the Blackboard Privacy Policy; (2) that your institution may use your paper in accordance with your institution’s policies; and (3) that your use of SafeAssign will be without recourse against Blackboard Inc. and its affiliates.
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